Package Design

In response to the unique challenges presented by the COVID-19 pandemic in 2020, I had the privilege of working with Heisler Hospitality to develop labels for their bottled cocktail range. As the hospitality industry shifted to accommodate lockdown restrictions, take-home cocktails became an innovative way for businesses to continue offering their unique experiences.

Heisler Hospitality, known for their exceptional cocktail offerings, aimed to encapsulate the essence of their in-house experience into a portable format. The project involved creating label designs that not only conveyed essential product information but also resonated with the brand's identity and aesthetic. It was an opportunity to merge functionality with creativity, ensuring every bottle served as a tangible extension of Heisler Hospitality's spirit amidst a challenging time.

• Research & Conceptualization: Analyzed Heisler Hospitality's brand identity and the essence of their cocktail offerings. Also studied market trends and design standards in the beverage industry.
• Label Design: Developed multiple design drafts, focusing on legibility, aesthetics, and brand consistency. Each label incorporated vital information about the cocktail while maintaining a visually appealing look.
• Feedback & Revisions: Presented initial designs to the Heisler team and incorporated their feedback for refinement, ensuring that the final designs effectively represented their brand.
• Final Production: Collaborated with printing partners to ensure the labels' quality and consistency, meeting high standards of Heisler Hospitality and the expectations of their customers.

This project presented a unique challenge and allowed me to flex my design skills in a novel context. The successful execution resulted in attractive, functional labels that brought the experience of Heisler Hospitality cocktails into customers' homes during the lockdown.

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